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Branson and Hollister: Still The Destination for Entertainment and Leisure in the Midwest.

Monday, December 16, 2024 at 9:08 AM

By Jill Barlow

Branson, Missouri, continues to thrive as a hub for entertainment, recreation, and economic development, driven by significant advancements in tourism and infrastructure. Several recent projects are shaping the future of this vibrant Ozarks city.

Branson, Missouri, continues to thrive as a hub for entertainment, recreation, and economic development, driven by significant advancements in tourism and infrastructure. Several recent projects are shaping the future of this vibrant Ozarks city.

Tourism and Attractions

Branson's iconic Silver Dollar City theme park is leading the charge with a half-billion-dollar investment plan. This includes the opening of the first theme park resort in America’s Heartland by 2026, featuring 262 guest rooms with stunning views of the Ozark Mountains and Table Rock Lake, plus exclusive access to the park. This ambitious development underscores Silver Dollar City's commitment to enhancing the region's appeal while boosting local tourism and job opportunities. Additionally, 2024 saw the debut of a $30 million indoor family roller coaster, “Fire in the Hole,” further enriching the park's offerings【19】【20】【21】.

Other attractions include the recently launched Payne’s Valley Golf Course by Tiger Woods, offering a unique golfing experience, and the family-friendly Dig Town Adventure Park, which allows visitors to operate scaled-down construction equipment in creative activities like mini-golf【19】.

Dining and Entertainment

Branson is also expanding its dining scene with notable additions like Guy Fieri’s Branson Kitchen + Bar and Heroes Tastes + Taps, both located at Branson Landing. These establishments contribute to the city's dynamic culinary landscape, attracting food enthusiasts and tourists alike【19】.

Economic Impact

These developments not only boost tourism but also significantly impact Branson's economy. Missouri Governor Mike Parson has praised these projects for their potential to create thousands of jobs and attract millions of visitors annually. For instance, the Imagine Hotels & Resorts Property, a $300 million resort set to open in 2026 in nearby Hollister, will feature a massive indoor waterpark, themed dining options, and extensive entertainment spaces【20】.

Branson's forward-thinking investments solidify its reputation as a premier destination for entertainment and leisure in the Midwest.

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